"Industry Traceability" Breaks the "Opacity" Deadlock

In recent years, the entire home industry has gradually shifted from a seller's market to a buyer's market. However, the "opacity" of information regarding prices, quality, and environmental protection in the home industry has continued to trouble the demand side, greatly affecting the basic order of the industry.  The emergence of these issues is related to factors such as the lack of systematic and impartial evaluation mechanisms.

To break the "opacity" in the industry and end consumers' "blind box" style of purchasing, Red Star Macalline has joined forces with the authoritative quality certification institution, China Quality Certification Center (CQC), to promote the establishment of an authoritative green evaluation system covering the entire industry and has launched the "Green and Environmentally Friendly Home Leading Brand Certification" project to select "Green and Environmentally Friendly Home Leading Brands."

"Exceeding National Standards, Surpassing European Standards"

Recently, the 2024 annual list of "Green and Environmentally Friendly Home Leading Brands" was officially announced! Therapedic mattresses, with their outstanding performance in environmental protection and healthy sleep, have once again been honored with the title of "Recommended Green and Environmentally Friendly Home Brand." This authoritative recognition once again testifies to Therapedic's stringent requirements for environmental protection and its firm commitment to consumer health.

According to experts from the China Quality Certification Center, the "Green Leading" list enhances brand value with strict standards, focusing on the four core values of green, environmentally friendly, low-carbon, and genuine products. It comprehensively evaluates the results of four aspects: product testing at the factory source, inspection of the factory's production capacity, environmental quality testing at the mall terminal, and environmental quality performance at the market terminal. This covers the entire process from the birth of a product to its use, and the selection criteria are far more stringent than the national standards of over 60 items. This "strict standard" breaks the original brand's "self-promotion" in the marketing system and endows high-quality brands with greater brand value.

"Best of the Best: Therapedic Mattress Repeats on the List"

From a multitude of brands, 15 were carefully selected to make the list, offering consumers a green and healthy home choice. The inclusion of Therapedic mattresses is not only a high recognition of their product quality and environmental philosophy, but also an affirmation of their contributions to the green and environmentally friendly cause.

Founded in 1957, Therapedic has always adhered to the highest standards, committed to providing consumers with a comfortable, healthy, and environmentally friendly sleep experience. With its excellent technology and strict quality commitment, Therapedic has become one of the top ten mattress brands in the United States and has consecutively ranked as the number one mattress brand in the reader rankings of the authoritative industry magazine Furniture Today, winning the favor of consumers.

The reason Therapedic mattresses can repeatedly make the list is inseparable from its commitment to sustainable raw materials and strict quality control. Each Therapedic mattress undergoes far-infrared sterilization and thermal light disinfection with wavelengths of 5.6-14 micrometers before leaving the factory. Moreover, each mattress comes with a quality identification card, the "care label," which clearly indicates the mattress materials and actual measurement data from authoritative third-party testing centers. Therapedic has chosen Australia, known as the "dust-free land," as the production base for its imported mattresses. It carefully selects premium natural materials such as Kashmir goat down, Australian Merino wool, and horsehair, and refines them with scientific formulas and high-quality raw materials to provide consumers with reliable and safe protection.

Therapedic mattresses not only set an example in their own environmental protection practices but also actively promote green and sustainable development throughout the entire industry. Therapedic calls on more enterprises to pay attention to product quality and environmental responsibility, working together to create a safer, healthier, and more environmentally friendly consumer environment for consumers, and to bring a better self-healing sleep experience.

"Green home" is not only Therapedic's firm principle in building an industry benchmark brand and seeking long-term development but also the fundamental responsibility to create a high-quality home life that is green, environmentally friendly, and combines fashion with personalization for a wide range of consumers. In the future, Therapedic will continue to uphold the concepts of environmental protection and health, constantly explore and innovate, to bring consumers a better sleep experience and contribute to the green and sustainable development of the home industry.